New Wave

The term “New Wave” itself has been a source of much confusion and controversy. It was used in 1976 in the UK by punk magazines, and then by the professional music press. In a November 1976 article in Melody Maker, Caroline Coon used Malcolm McLaren’s term “New Wave” to designate music by bands not exactly punk, but related and part of the same musical scene. For a period of time in 1976 and 1977 the two terms were interchangeable. By the end of 1977, “New Wave” had replaced “Punk” as the definition for new underground music in the UK.

Well forgive the pun for a start. But, I do like the thought of some slightly anarchic boadshort behavior this summer. Just simply going against the grain, or fashion rather more. There is no excuse for following the crowd, neither in the water or out. I really hope we see some extraordinary use of our ‘canvas’…..

Snap Shorts!

This pair of shorts is entirely made from a customers ’snap shots’. And what an effect? This montage is the ultimate way to remember a holiday, party, trek, wave, beach, girl, boy….and it goes on! This is the Shortomatic.com technology being used to the most awesome effect.

You have been warned!

Well my finger is beginning to hover over the launch button…planned for February the 1st. So to all you potential designer’s, don’t forget our unofficial policy! No Hibiscus please. And for that matter anything that seems too familiar should be avoided….

Jankowiak, Milne, Pinto and Daquino

Law firm? Advertising agency? No.

Just another four great designers in our Artist Program, who have had their designs chosen for our collection of 10 pairs going to the Press in NYC. Once again, four cracking fabrics that are out there in a league of their own.

Miss Ing in action

Fresh in from Maui. Celebrity Fitness Instructor Mandy Ingber sporting a ‘one-off’ pair of shorts she created with her butterfly logo. The observant will also notice that these are the all new female cut. This style will hopefully be available mid year or by special order.

Facelift!

You may well be wondering what’s happened to the ‘face’ of our blog? Quite simply as we prepare for launch, we have removed the ‘About’ section and the descriptive ‘Masthead’ and streamlined the style to compliment the look and feel of the NEW site. Post launch, we will be integrated to the main site and continuing to Faceblog…Twitbook…Spacetube etc….

PR lift off: TEEN VOGUE

“My most exciting swim find of late is the website Shortomatic.com, where starting in February you can actually design your very own pair of well-made, one-of-a-kind board shorts with whatever prints and colors you would like for just $129!! That’s slightly more expensive than a pair at the mall, but certainly not as pricey as the designer versions that will be selling come Spring! Inspired by classic Hawaiian prints, the lovely pair of shorts above were customized for us for a shoot”.

by Truc Nguyen TEEN VOGUE

Now introducing….

…Shortomatic.com! Today we are shooting our ‘Welcome’ video that will be featured on the imminently launched Shortomatic.com homepage. This is partly to communicate all facets of our new business, but also to show how easily the ‘Customizer’ operates….and fill one and all with the confidence to start submitting their designs.

Down Mexico way

It’s California, there’s a week of torrential rain predicted, oh and a Tornado! Meanwhile, we receive word from intrepid surfer Paul that he is poking around for a decent wave down in Mexico.

He sports a fine pair of ‘Scream’ shorts, featuring coincidentally, the face of his designer wife Kim. These shorts seem to be consistently in the top 10, prior to launch, which is now only days away.

Peace out

Well for all the celebrations of Woodstock’s anniversary, we haven’t seen any ‘peace’ designs on our rack. This design was produced before Christmas at the PS Arts event, using tiny square swatches of an antique Hawaiian shirt. The result has a ‘painted’ feel and was in fact designed and produced by a female fan of Shortomatic. These will hopefully make their way into our gallery and made available for all!